“Ten people who speak make more noise than ten thousand who are silent.”
Napoleon Bonaparte

Foursquare Day was last Friday, did you hear about it? Many people that did thought there was a powerhouse viral marketing hot shots or a high priced PR firm behind the scenes of this global social media celebration. I would hate to burst your bubble, but reality just checked in and there’s a new mayor in town. Imagine an eye doctor, a blue haired blogger gal in her early 20’s, and a motley crew of only about fifteen of Tampa, Florida’s social media community. We’ve been hard at work, sitting crowded around laptops and among eyewear in Nathan-Bonilla Warford’s tiny optometrist office for the last month. All of us on the Foursquare Day team have found ourselves immersed in an alternate reality of 5am bedtimes, empty coffee cups and filled email boxes.

Why? Because we all were in it for one thing, to not only celebrate our love of Foursquare but come together as a global community to create an awareness of the power of social media. Did we know what the hell we were doing? Did we make any money? Nope, but we all had passion and used our each unique talents and resources via social media to connect over 250 cities around the globe for one day.

What became of all of that? Something that we could have never imagined…

First… it went something like this. We pretty much all lost our minds by week three.

Why did Foursquare Day rock?

  • The first official social media holiday.
  • Foursquare Day had it’s own special badge. Available only on 4/16 by shouting “Happy Foursquare Day!” on Foursquare.
  • The Mayor Of Tampa Pam Iorio declared April 16th as Foursquare Day in Tampa.
  • McDonalds joined in the Foursquare Day celebration offering discounts to Foursquare players across the United States.
  • 550,000 checkins (9 checkins/sec @ peak), 20,000 new user signups.
  • 14,330 #4sqday badges and 5,566 Foursquare swarm badges awarded on 4/16
  • Foursquare Day 2010 trended on Twitter as a “Trending Topic”
  • Ashton Kutcher and Demi Moore attending the Foursquare Day NYC party. Next year i’ll be in that hot tub!

Press on Foursquare Day

  • And various news outlets such as BBC America, Fox, and CNN.

Remember Rome wasn’t built in a day, but enough of it was to check in on Foursquare. I seriously want to thank all the people at Foursquare and each and every one of you that has participated in Foursquare Day this year… those of you that didn’t get signed up for foursquare.com now!

Did you enjoy Foursquare Day? Have ideas for next year? Stop by on twitter and say thanks to the Foursquare Day Team in Tampa. These people are the future!

Above all, GO TEAM FOURSQUARE DAY! All the cities that participated… thank you for your hard work! The Tampa team, my heart and soul for the last month. You all are the best damn thing since sliced bread. I love you all. Be proud, keep inspiring and wake me up when it’s time for Foursquare Day 2011.

For more info on Foursquare Day…. http://4sqday.com

Put your Foursquare Day Photos here! http://www.flickr.com/groups/4sqday/


4 thoughts on “Foursquare Day: The Aftermath of The Swarm”

  1. Awesome post – thanks for all you and your team did for making Foursquare Day a reality! We rocked it up in Portsmouth (in casehttp://4sqday.com didn't tell you that already) :P – here's two more Foursquare Day TV news stories for your collection from – enjoy!

    Foursquare Day coverage on NECN (equivalent of Bay News 9 for New England) –
    [youtube C8PORbpGUrAhttp://www.youtube.com/watch?v=C8PORbpGUrA youtube]

    Foursquare Day coverage on WMUR (Equiv of ABC/Channel 28 for New Hampshire) –
    [youtube qkE8I_RioSIhttp://www.youtube.com/watch?v=qkE8I_RioSI youtube]

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