Roulette USA

How Human Resources is Checking Into Location Based Services (LBS)

Recently I have been immersed in the world of Human Resources and Recruiting while speaking at HR conferences such as Talent Net Live and Radical Planet on the topic of Location Based Services (LBS) after my involvement in Foursquare Day and working for the new LBS mobile app Social Mesh. This was a topic that I didn’t expect would be such an important tool for the recruiting community, in my experience in talking with recruiters and business owners alike I have learned many things on the surprisingly symbiotic relationship between talent hunting and LBS tools such as Foursquare. I use Foursquare almost daily, but never realized the power of finding employees or talented people in my community until I started working with businesses daily with Head of Lettuce Media. In most of our coaching sessions we run into many concerns from employees and company owners on how they can use LBS to boost their employees efforts and make the office more prominent in their community or industry by using these tools.

Introduction to Foursquare/LBS

“Foursquare is a location-based social networking website based on hardware for mobile devices. The service is available to users with GPS-enabled mobile devices such as smartphones. Users “check-in” at venues using a mobile website, text messaging or a device-specific application by running the application and selecting from a list of venues that the application locates nearby. Each check-in awards the user points and sometimes “badges”.” (From Wikipedia.com)

Tips and Tricks

Finding New Talent
– Events- See what events are trending, who’s checked in and look up who might be the most active through the event twitter hashtags.
– Leave Tips at Locations: Business Lunch Spots or Local Businesses  “The Team of Business Name says try the BBQ”  or “Check us out down the street, we are hiring!”

Checking out Talent
– Pre-screen your references, check Foursquare check-ins to make sure they aren’t frequently checking into nefarious locations. Such as Bob’s Strip Emporium.

Checking on Employees
-Locating Employees during business travel to make sure they are at appropriate locations and not “Amsterdam Haus of Hash”
-Do not check into Chili’s and say “Woohoo margaritas!” if you are supposed to be at work, however if you lose your job over this enjoy the free chips and salsa.

Boosting Employee Morale
– Encourage attendance by having employees check in when they are in the office.
– Have employees leave photos on Foursquare of positive office outings or photos of the office. Make people enjoy your company culture, the office pets… make people want to work there.

Competitive Intelligence (The down and dirty of LBS)
-Check into areas around competition’s and leave tips about your business.
-See where people working for other companies are checking into (Events, Bars, Eateries) and maybe you can gain an overheard scoop on the other company.

Safety and Security
-Create a Social Media Policy that states LBS will be used during “Business Hours” and the company will be monitoring LBS checkins of employees.
-If you want to make sure that employees aren’t hogging the Foursquare specials, please claim your business on Foursquare and you can set who is an employee and a manager of a business.

Branding
-Add a Twibbon style logo to your employee’s Foursquare avatar photos.

Further Reading

Putting Foursquare Technology to Work at Work

Creating a Foursquare Page For Your Brand

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