SXSW: This Year It’s Real.

Last year, some of you might remember the hashtag phenomenon I started on twitter #FakeSXSW, where we who could not attend made up fake events going on at the actual SXSW. I never thought I would actually make it to the actual event. A few weeks ago I visited the SXSW (South By South West)…

How Bruce’s Yams Became The Talk of #fakesxsw

(Thanks @techherding for the faux yam news from #fakesxsw) How a completely false online event Fake SXSW based off of a real event SXSW helped promote Bruce’s Yams… One of the strangest social marketing experiments that i’ve tried deemed it self accidentally successful. Here’s how it all got started… This weekend was South By South…